How to Start Internet Marketing

How to Start Internet Marketing

How do I charge for shipping for my online business?

How do I charge for shipping for my online business? This question is frequently asked by the seller who is learning the fundamentals of How to start internet marketing. The obvious answer is “you make more money from your sale if the customer pays the shipping!”

    • You might have competition that gives free shipping.
    • Your item might cost the customer more than the shipping.
    • Your product may be an e-product that can be shipped by e-mail, for FREE!
    • Your product may cost more than a similar item in a store if you charge for shipping.
    • The shipping may be the determining factor that prevents your product from selling.

In answering the question of “how do I charge for shipping for my online business?”, I have had to deal with every issue above! My competition did give free shipping. So I gave a price that was a few cents less than the competition with a free gift. I could control the price of the free gift (which can be more of the same product) but you have no control over postage, freight, tariff, fuel costs etc.

Many times I have sent a product out that the cost of postage exceeded the product. My first exposure to this was with E-Bay. I have since found that if you are filling a niche of need, and your products are not at K-Mart, hence the postage is incidental when it comes to finding and receiving a product of need. I also saw a trend that the postage expense was “evident” but not a true concern of the buyer. Here is a tip to remember. IF YOUR COST TO SHIP IS $8.95, DO NOT CHARGE THE CUSTOMER $15.00 “shipping and handling”! Your customer will remain your customer out of loyalty, but if you “cheat” them over a “handling charge” they will not trust you again! You say you have an expense in a shipping box and packing materials? Incorporate these incidentals into your costs of goods.

If your products are e-books or software that can be sent via e-mail, you can definitely advertise “free delivery” not free shipping.

If you happen to have a product that also is available on a store shelf, remember, not many can get to the store for free! I watched the bookstore industry shrink to almost non-existence in San Diego County. Knowing the owners, I asked what are you going to do? (The bookstores closed by the dozens.) The bookstore owners all told me that they were moving the used books to their garages. (The square foot rent rate had become too much for the California bookstore venders.) From their garage the bookstore operators placed their books on E-bay. Paperback and hard cover books selling for $4.50 on E-bay would cost OVER $4.50 for Priority mail, THE NUMBER ONE CHOICE OF THE BUYER! Media mail rate is a fraction of the cost, but the buyers did not want to wait 2-3 weeks to get their new purchase!

I HAVE NOT SOLD A SINGLE PRODUCT THAT A BUYER WOULD NOT BUY BECAUSE OF THE PRICE OF SHIPPING. If you feel that shipping will prevent a person from buying your product, then test the market. Place the product up for sale and see if customer will buy. After the customers buy, ask them if the shipping cost was a factor. THEY WILL TELL YOU.
Remember, you are in a niche market. Your product can not be found at Wal-Mart, your customer may live across the nation or in another nation. The price of fuel IS A FACTOR if your customer has to drive to pick up a product similar to yours. Rising fuel costs now more than ever promotes the shipping of your product to them. In most cases, it is cheaper to mail your product than for the customer to drive downtown and back home again.

The customer is willing to pay to have their purchase sent to them ASAP with the convenience of having the product delivered to their door. Note: Always ship in an expeditious manner. I SHIP six days a week. If an order comes in at 3:00 PM, I get it in to the post office by 4:30 when it closes. This is good business practice and is the best way to build and keep good customers!

So, how do I charge for shipping for my online business? Charge only the amount that will show up on the package, add a gift or bonus if you have competition, keep a few cents under the competition and ship the same day as the order arrives.

How do I charge for shipping for my online business,How to start internet marketing,online business

How to start Internet Marketing
  1. (required)
  2. (valid email required)
Please answer the Human verification question.
 

cforms contact form by delicious:days

Technorati Tags: , ,

Be Sociable, Share!

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news



Entrepreneur

How Do You Choose Just the Right Niche for Your Ecommerce Business? A Checklist
Entrepreneur
There's never been a better time to start an ecommerce business. Yet, if you do, along with the surge in customer interest you'll enjoy, you'll also face more online competition, which is why it's critical to strategically choose a niche. Finding your ...




The Guardian

How to win over the 'always-on' consumer? Make sure your business is on, always
The Guardian
It's clear that in recent years consumers have been exploited by dodgy data-collection practices. But new cookie laws and the upcoming General Data Protection Regulation (GDPR) are educating and protecting consumers from unscrupulous businesses, which ...

and more »



New York Times

GE Makes a Sharp 'Pivot' on Digital
New York Times
GE Digital remains a large player in an increasingly crowded field of companies offering industrial internet software of various kinds, in different market niches. The entrants include the big cloud suppliers like Amazon, Microsoft and Google; major ...




PDN Online

Toy Photographer Mitchel Wu Explains How He Established His Niche Photo Business
PDN Online
Inspired by scenes from everyday life, Mitchel Wu creates toy images (mostly) in-camera. Splashing liquids often add to the narrative drama. Print. Comments. PDN: How did you get into toy photography? Mitchel Wu: I was a wedding and portrait ...




Allentown Morning Call

Downtown businesses find niches to compete with online retailers ...
Allentown Morning Call
Accepting that the marketplace has changed was the first change we made years ago,” said Andy Po, who owns niche retail stores in Bethlehem and Easton. He focused on finding ways to fit into a model that is cutting out brick-and-mortar shopping.

and more »



New York Times

The Dawn of Micromerch
New York Times
Pizzaslime is a creative agency specializing in creating viral moments, and also a rapid-response merchandise business specializing in capitalizing on them. Early last year, a sharp-tongued teenager, Danielle Bregoli, went viral following a hilarious ...




Roanoke Times

A Virginia retailer built a $33 million business on Amazon and pickleball
Roanoke Times
His eye for internet survivors steered him toward Amazon, which had survived the blow-up, and at a far cheaper price for its stock. “I saw something, it seems obvious now,” he said. “Amazon was getting bigger and bigger.” The more he thought about it ...
wf-form4_151916922315595.xml - SEC.govSEC.gov
Amazon.com, Inc. - AMZN - Stock Price Today - ZacksZacks

all 2,162 news articles »



Press Herald

Lewiston attorneys to make Supreme Court arguments in landmark ...
Press Herald
Three lawyers from a Lewiston firm will argue a landmark e-commerce case in the U.S. Supreme Court on Tuesday, the firm's second time in front of the court in five years. Brann and Isaacson partners George Isaacson, Martin Eisenstein and Matthew ...

and more »



Kennebec Journal & Morning Sentinel

Lewiston attorneys to make Supreme Court arguments in landmark e-commerce tax case
Kennebec Journal & Morning Sentinel
“It has been our good fortune to live and work in Maine and nevertheless develop the opportunity to represent companies that do business across the country like this.” The firm is L.L. Bean's general counsel and has represented the company since the ...
Supreme Court Videos at ABC News Video Archive at abcnews.comABC News

all 227 news articles »



Krebs on Security

A Sobering Look at Fake Online Reviews
Krebs on Security
“Have them tell you, take their information and then call them back. If they aren't forthcoming about who they are, they're most likely a scam.” In 2016, Seely published a book on Amazon about the thriving and insanely lucrative underground business of ...

and more »

Google News

Copyright © 2008 howtosim.com All rights reserved.
http://howtosim.com/ How To Start Internet Marketing